I was honored to be invited to speak at NFT.NYC for the second time, sharing insights on marketing within the blockchain ecosystem. My presentation focused on case studies from Arvrtise.com, highlighting innovative applications of NFTs in advertising. Through live demos, I showcased how blockchain technology is revolutionizing the future of ads for both services and products.

The session explored practical strategies for leveraging NFTs to create more transparent, efficient, and engaging marketing campaigns. Attendees learned how brands can utilize blockchain to build trust, reward consumer interaction, and foster community loyalty. This experience allowed me to connect with other thought leaders and contribute to advancing the conversation around Web3 marketing innovations.

The opportunity to present again reinforced my passion for exploring the intersection of marketing, technology, and creativity in a decentralized world.

• Played a key role in launching and scaling the CRE (commercial real estate) marketing department, collaborating with senior leadership to drive high-impact strategies.

• Managed campaigns that generated $100M in annual sales, surpassing company targets.

• Integrated advanced marketing automation systems like Salesforce Pardot, improving operational efficiency and CRM capabilities.

After tokenizing the first physical commercial real estate (CRE) property as an NFT, mapped to the same address as the land it represents, I facilitated a groundbreaking transaction. This NFT allowed the buyer to own physical land through the purchase of a $33M NFT, demonstrating a novel integration of blockchain technology and real estate.

Following this achievement, I was invited to discuss my work in virtual real estate tokenization, specifically my project mapped to the LUV NFT. LUV NFT served as a pioneering platform for tokenizing real-world assets (RWA), including physical properties, as NFTs across Polygon, Base, and Bitcoin blockchains.

This initiative laid the foundation for a new blueprint to revitalize the real estate market, transitioning it from being backed by speculative value to tangible, tokenized assets. By combining transparency, security, and accessibility, this model represents a transformative approach to real estate ownership in the blockchain era.

Here is an article about me speaking at NFT.NYC

Managed a large-scale international Web2 to Web3 casino project for the World Series of Poker, overseeing a diverse team of 65 members and ensuring the successful launch of a Web3 gaming platform.

• Coordinated cross-functional teams using JIRA, ensuring deadlines were met and goals were achieved.
• Sold the highest priced Phil Ivey Poker NFT in blockchain history.
• Managed a $100K monthly marketing budget, optimizing content creation and fostering key partnerships with Web3.

Oversaw PPC campaigns with a combined budget of $50M+, delivering high-performance results for top brands such as Delta, Amazon, and Marvel.

• Specialized in digital marketing strategies for major brand launches and local events, contributing to optimized campaign performance and customer acquisition.